1. Introduction (API)

The Advocacy and Policy Institute (API) is a leading Cambodian capacity-building organization in the areas of advocacy, policy influencing, citizen engagement, and good governance. API is a non-profitable, non-governmental organization (NGO).

• Our Vision:  Cambodia has a national culture of harmony, with political and economic stability, sustainable development, democratic governance, and protection of human rights for a prosperous future for all.
• Our Mission: to serve the long-term democratic and social development needs of Cambodia through empowering people to interact with their government to protect their rights.
• Our Strategic Goal: By 2028, Cambodia is a more harmonious and inclusive society with sustainable development through economic empowerment, better management of climate risks, inclusive policies, good governance, and respect for democratic principles, human rights, and GEDSI.

Our Strategic Objectives (2024-28)

• Program Objective 1: Inclusive Policies, Democratic Governance, and Human Rights
• Program Objective 2: Economic Development and the Informal Economy
• Program Objective 3: Climate Action and Environmental Justice
• Program Objective 4: Civil Society Sustainability and Resilience

About API Development Consulting.

API Development Consulting has been registered as a separate social enterprise under the leadership of the Advocacy and Policy Institute (API), a leading Cambodian NGO which aims to become as self-sustainable as possible by providing training courses and other professional services to INGOs, LNGOs, private companies, and State agencies. API Development Consulting provides high-quality training, event management, and consultancy services to civil society organizations, development partners, government entities, and the private sector.

Background

The Accelerating Sustainability in Cambodia’s Agri-Food System (ASCA) project (2025-2027) promotes sustainable agricultural transformation by strengthening the adoption of Green Agricultural Technologies (GAT) and carbon-based solutions. The project seeks to reduce greenhouse gas emissions, improve agricultural production efficiency, and strengthen resilience and income generation for rural communities.

Under the broader consultancy on Business Development, Investment Readiness, and Route-to-Market Strengthening, support is being provided to 10 GAT companies operating in areas including irrigation systems, agricultural machinery, renewable energy, fertilizers, and post-harvest technologies. These companies are located across target provinces including Battambang, Kampong Thom, Kampot, Tboung Khmum, Mondulkiri, Kampong Speu, and Siem Reap.

Deliverable 5 focuses on strengthening company sales capacity and enabling participating staff to transfer practical sales skills to general sales agents, general sales trainers, and retailers. API-DC is therefore seeking a qualified consultant/trainer to develop, validate, and deliver a practical ToT program on effective sales presentation.

Eligible Applicant:

• A bachelor’s degree with substantial relevant experience may be accepted.
• At least five years of relevant professional experience in sales, marketing, business development, enterprise development, or capacity building.
• Proven ability to train trainers, sales teams, MSMEs, agricultural enterprises, distributors, retailers, or rural market actors.
• Strong knowledge of sales presentation, customer engagement, value proposition, objection handling, and closing techniques.
• Excellent facilitation, coaching, communication, and report-writing skills.
• Fluency in Khmer is required; working proficiency in English is preferred for coordination and reporting.

How to Apply:

Applicants should submit the following documents in English:

1. Subject apply  “Application for Co-Consultant/Trainer – ToT on Effective Sales Presentation”
2. Cover letter or expression of interest demonstrating suitability for the assignment.
3. Updated CV(s) of the consultant/trainer or proposed training team.
4. At least two samples or summaries of relevant assignments.
5. Contact details for at least two professional references.
6. Expected fee

📧 Email: apioffice@apiinstitute.org

🗓️ Closing date:  05th October 2026 by 5 :00 PM

📑 Detail TOR: TOR